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Super Bowl advertising

February 2, 2009 - Dave Jakeman

Last nights Super Bowl provided many memorable highlights that will stay with us forever.  There were big hits, big catches, and big plays from both teams.  And just when you thought the game was over, Pittsburgh comes back with a drive for the ages.


I always look forward to watching the Super Bowl.  It is a big exclamation point on a great season of college and professional football.  I already cannot wait until next Fall when we do it all over again.  But I also look forward to the Super Bowl for another thing; COMMERCIALS!!


Millions of dollars are spent to buy ad time for the Super Bowl.  Every year, corporations try to out-do each other and produce the most extravagant, outlandish, exotic commercials to try to attract your attention in hopes that you will be talking about it around the water cooler at work the next day. 


So why do these companies spend millions of dollars for 30 seconds during the Super Bowl?  The reason lies in the viewership.  Over 90 million people watched last nights Super Bowl according to preliminary Nielson rating returns.  Even if 20 million of those people are in the restroom during any given commercial, there are still 70 million eyeballs glued to the screen to see each zany 30 second spot.  Over 65% of America’s televisions were tuned into the Super Bowl last night.


When you think about it, The Messenger is sort of like the Super Bowl.  The Messenger reaches 64.5% of the households on Fort Dodge daily.  When combined with our website, The Messenger is read by over 40,000 readers every single day. 


The major corporations understand the importance of branding your message to as many people as possible in order to see satisfying results.  You can use that same concept and get similar results for your business by getting your message out through a combination of print and online advertising in The Messenger.


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