Sign In | Create an Account | Welcome, . My Account | Logout | Subscribe | Submit News | Contact Us | Home RSS
 
 
 

Advertising During a Recession

July 14, 2009 - Dave Jakeman
Many businesses sometimes consider reducing or eliminating marketing budgets during recessionary times.  In researching this blog topic, I found some information worth sharing during these tough economic times.  It comes from a McGraw Hill study of 600 businesses during the 1981-82 recession.

  • Businesses that maintained or increased their ad spending during this time averaged higher sales growth during the recession and in the following 3 years!
  • By 1985, sales of the businesses that maintained or increased their ad spend during that recession reported sales results 256% over those that had cut back on advertising.
In 2001, another study found that aggressive recession advertisers increased market share 2.5 times the average for all businesses in the post-recession.

Just some food for thought when planning your advertising budgets.

 
 

Article Comments

No comments posted for this article.
 
 

Post a Comment

You must first login before you can comment.

*Your email address:
*Password:
Remember my email address.
or
 
 

 

I am looking for:
 
 

Blog Photos

Read this blog before your next advertising budget meeting!