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It's an Ad, Ad world
 Dave Jakeman |
Advertising During a RecessionTue, July 14, 2009 @ 4:16PM Many businesses sometimes consider reducing or eliminating marketing budgets during recessionary times. In researching this blog topic, I found some information worth sharing during these tough economic times. It comes from a McGraw Hill study of 600 businesses during the 1981-82 recession. Businesses that maintained or increased their ad spending during this time averaged higher sales growth during the recession and in the following 3 years! By 1985, sales of the businesses that maintained or increased their ad spend during that recession reported sales results 256% over those that had cut back on advertising. In 2001, another study found that aggressive recession advertisers increased market share 2.5 times the average for all businesses in the post-recession. Just some food for thought when planning your advertising budget.
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