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ISA sponsoring master marketing short course

December 25, 2011
Messenger News

ANKENY - The Iowa Soybean Association is partnering with DTN/The Progressive Farmer to offer Iowa soybean farmers a short course designed for intermediate-level grain and soybean marketers, who want to expand their marketing skills beyond simple forward cash contracts.

"Marketing Through Mayhem" is scheduled from 8:30 a.m. to 2 p.m. on Jan. 20, at the Marriott Courtyard Hotel, in Ankeny.

The general session is limited to 240 participants. The registration fee is $195 for ISA members, including those signing up for a new membership, and $249 for nonmembers.

A simulation session will run from 2:30 p.m. to 5 p.m. and is limited to 80 participants for a fee of $50.

Participants will be taken on a first-come, first-served basis. Attendees may also join an optional speakers' reception from 7 p.m. to 9 p.m. on Jan. 19 at the Ankeny hotel.

Those attending the short course will increase their knowledge of marketing styles that have returned better-than-season-average performances over time, said Matt Bradford, general manager for agriculture, Telvent DTN.

"The goal is to provide operators with tools they need to implement an effective, written marketing plan for the year ahead and to incorporate this plan with their crop insurance purchases.

"These skills should be especially valuable for young farmers who need documentation to secure the best rates and terms for their credit lines."

In additional to informative classroom presentations, an additional optional session will allow participants to practice their new marketing plan skills in a computer simulation of a marketing season.

Instructors include DTN senior analyst Darin Newsom; Dr. Mark Welch, a Texas AgriLife Extension economist; Diane Klemme, vice president and director of the grain division for Atlanta-based Grain Service Corporation; and Terry Jones, a grain farmer with experience farming in Iowa, Arkansas, Oklahoma and Brazil.

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