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Shoe Sensation to benefit Soles4Souls

Retailer launches campaign to collect gently worn shoes

December 9, 2012
Messenger News

Shoe Sensation has announced a holiday partnership with Soles4Souls to help individuals in need around the world. With one in four adults in the world living on less than $1a day, basic necessities like shoes are not readily available. A pair of shoes can protect an individual's feet from cuts and infection that can be life threatening if untreated.

Through Dec. 17 Shoe Sensation will help this global relief initiative by accepting donations of new or gently worn shoes on behalf of Soles4Souls. Individuals making a donation during the collection drive will be rewarded with 20 percent off their purchase of a new pair of shoes at Shoe Sensation. The shoes donated will be used to support the charity's relief efforts, as well as their micro-enterprise program.

Formed as a relief effort following the 2004 Southeast Asian tsunami, Soles4Souls has donated more than 19 million pairs of shoes across 128 countries. Soles4Souls partners with progressive companies in the footwear and fashion industries like Shoe Sensation to directly impact the lives of people suffering from natural disasters or striving to break free from poverty.

"We deeply appreciate this commitment by Shoe Sensation and its customers," said Keith Woodley, chief development officer of Soles4Souls. "From our experiences over the past seven years, we are certain that it will result in inspiring personal stories from individuals who have witnessed transformation among their families and communities."

Jim Quiggins, advertising director for Shoe Sensation, said: "We are very excited about our partnership with Soles4Souls for this shoe drive. Our hope is to make it effortless for our customers to make a big difference in someone's life through the small gesture of donating a gently worn pair of shoes. This is a great opportunity for all of us to help people around the world experience a higher quality of life."

About Shoe Sensation

Shoe Sensation Inc. is a privately held corporation based in Jeffersonville, Ind., and operates 82 stores in 12 states.

The Fort Dodge location is in the Crossroads Mall.

 
 

 

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